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SERVICES

Clarity first. Structure second. Momentum next.

STRATEGIC BRAND DEVELOPMENT
Clarity → Structure → Strategy → Implementation → Continuity

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Phase 1

ORIENTATION & TRANSITION

Transition Coaching

From Decision to Implementation

GOAL

A safe guidance through transitions without being overwhelmed.

FOR WHOM

  • Employees seriously considering or preparing for self-employment.

  • People between two phases

  • High potentials experiencing inner conflict (security vs. freedom)

FOCUS

  • Orientation to  Implementation

  • Structure + Energy Management

  • Realistic planning

OUTCOME

  • Decision confidence

  • Personal compass (values, boundaries, motivation)

  • A rough, viable implementation plan

  • Greater inner stability

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Phase 2

COMPANY BUILDING​​

Startup Mentoring

Bringing Order to Chaos​​

GOAL

Steady early-stage businesses before they become bogged down.

FOR WHOM

  • Startups (0–5 years)

  • Growing solopreneurs

  • Founders with too many projects underway

SOLUTION FOR

  • Doing everything at once

  • Lack of prioritization

  • Business not yet stable

DELIVERANCE

  • Clear business core: Offer, Target group, Benefits

  • Decision-making logic

  • Initial stable routines & systems

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Phase 3

​​

STRATEGIC BRAND DEVELOPMENT 

Brand Strategy

Clarity for Brand & Communication

GOAL

To sharpen a brand so that it becomes coherent, understandable, and resonant.

FOR WHOM

  • Startups with initial traction

  • SMEs / Individual brands undergoing repositioning

  • Teams with inconsistent branding

PAIN POINTS

  • Unclear messaging

  • Brand feels incomplete

  • Target audience not responding

DELIVERANCE

  • Positioning

  • Brand essence

  • Clear story & guiding principles

  • Decision-making basis for all channels

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Phase 4

BRAND VISUALISATION & IMPLEMENTATION​

Creative Direction

Making Strategy Visible & living your brand!​​​

GOAL

To translate strategy into concrete, coherent communication –

FOR WHOM

  • Brands that know what they want, but not how to show it

  • Teams that need guidance for content and touchpoints

SERVICES

  • Creative Direction

  • Feedback & Sparring

  • No agency jargon, no full implementation​

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Phase 5

MAINTENANCE & COMMUNITY

Sparring, Masterclass, Mentoring Circle

Ongoing Advisory – Sparring & Guidance​​

GOAL

To avoid having to make decisions alone.

FOR WHOM

  • People in ongoing decision-making processes

  • Founders who want to stay focused

VALUE

  • Regular clarity

  • Accountability

HOW DO WE START?

STEP-BY-STEP

PHASE 0
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> START HERE <

3-min AI Quiz

Status Analysis

Anwer just a few questions to draw a picture of your current situation, context and readiness to better understand where you are and what you need next. Let the AI ​​sort your data so we can focus on your vision!

Image by Pawel Czerwinski

VIBE CHECK

15-min Intro Call

1:1 Vibe Check

An introductory conversation to verify fit and lay the groundwork for our collaboration. No need to prepare. Bring your chaos. We'll sort it out together. Free of charge — just bring yourself. Excited to meet you!

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QUICK DEEP DIVE

Instant Clarity Session

90-min 1:1 to gain direction

Let's transform a vague gut feeling to a clear view on what’s actually going on, for you to know what your next realistic steps can be. No need to prepare. Bring your chaos. We'll sort it out together.

PHASE 1

PHASE 1

ORIENTATION & TRANSITION

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GAINING CLARITY

Orientation Intro

90-min Clarity Session

Let's transform a vague gut feeling to a clear view on what’s actually going on, for you to know what your next plausible step can be.

Image by Pawel Czerwinski

SUSTAINABLE DECISION MAKING

Decision Making 

On a deadline

A Sprint Series of Sessions designed for you to find out how to make a sustainable decision within a short period of time.

Image by Pawel Czerwinski

TANGIBLE ACTION PLAN

Action Plan

Your feasible next steps

Let's map your needs, motives, drivers, talents and options to lay out an implementable roadmap for you.

PHASE 2

PHASE 2

COMPANY BUILDING

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ORGANIZE · PRIORITISE

Focus & Structure

Let's get started!

Structure, focus and first strategic decisions. Translating clarity into direction & a solid groundwork for your brand.

Image by Pawel Czerwinski

ACTION PLAN ·

Individual Roadmap

Your personal game plan

Building a company is a complex undertaking. Let's make sure, you are building a proper brand from the start.

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LOREM IPSUM

Startup Mentoring

Strategic Sparring

Let's see where you stand in the development process and define what's there to fill up to complete your brand.

PHASE 3

PHASE 3

STRATEGIC BRAND DEVELOPMENT

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BRAND AUDIT

Brand Checkup

Status Quo Analysis

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COMPREHENSIVE DEVELOPMENT

Build your brand from scratch

Human or AI powered

Go ahead with BRAND.A on your own time and pace and bring me in at any time, or we can start exclusively together.

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BRAND CORE DEFINITION

USP & Positioning

Workshop

Analysing buyer personas, mapping the competitive landscape, defining brand values, and creating a core USP statement. 

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BRAND STRATEGY

T-O-V & Messaging

Define the voice of your brand

Articulating, and consistently applying your unique brand personality across all communications to build trust and recognition. 

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LET YOUR BRAND HAVE AUDIENCE

Communication Strategy

Strategic messaging

Defining target audience, key messaging, communication channels, timeline, metrics for success – consistent across all platforms. 

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CATCHY & REMEMBERABLE

Naming & Claiming

Brand, Product, Headlines

Aiming to turn the subjective process of naming into a collaborative, strategic, and efficient, Result: a vetted shortlist of names. 

PHASE 4

PHASE 4

BRAND VISUALISATION & IMPLEMENTATION

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DESIGN SPRINT

Brand Kit 'Ready'

Logo, Fonts, Colors, Usage

Aligning brand purpose, core values, target audience, competitive positioning to create essential brand assets of your brand identity.

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CONSISTENT REPRESENTATION

Website Sprint

From Strategy to Content

Iterative process to build a simple informational sites to complex, data-driven web applications using Wix Studio.

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BRAND POTENCY & ATTRACTION

Brand Design Feedback

Does your design align?

Let's check if your visual assets align with strategy and resonate with a target audience and reconstruct, if needed.

PHASE 5

PHASE 5

COMMUNICATION & CONTENT

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ENTERTAIN YOUR CHANNELS

Content Strategy

Strategy meets Creation

Which content reaches your targets best according to the objectives? Outlining specific topics and promotion strategies.

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CLIENT COMMUNCATION

Social Media Strategy

Creative Targeting

Develop, test, and refine advertising creatives and audience segmentation to improve ROI.

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EFFECTIVE CAMPAIGNING

Advertising Idea Sprint

Campaign Creation

Transforming your strategy into pitch-ready campaign concepts, headlines, and visual hooks in record time.

ONGOING SPARRING & MENTORING

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STAY ON TRACK

1:1 Sparring

Ongoing support

Premium Support Subscription – regular individual feedback & mentoring sessions on any brand related topic.

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SYNERGY CONTAINER

Brand Strategy Masterclass

6 Weeks Group Sprint

Intense, action-oriented program in a small setting, to develop your own brand under guidance while supporting each other.

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MAINTAIN & GROW

Mentorig Circle

Monthly Community Meetup

Never walk alone! Sparring, Q&A, focus, accountability. Meet ambitious & like-minded entrepreneurs and  brand owners.

CERSTIN HANNESTAD

COACHING & CONSULTING

Instinctive · Creative · Leadership

CAREER- & BUSINESS DEVELOPMENT ·
STRATEGIC SPARRING · BRAND STRATEGY ·
FOR STARTUPS & SOLOPRENEURS

Transition Coaching

Startup Mentoring

Strategic Brand Development

Creative Direction

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