SERVICES
Clarity first. Structure second. Momentum next.
STRATEGIC BRAND DEVELOPMENT
Clarity → Structure → Strategy → Implementation → Continuity

Phase 1
ORIENTATION & TRANSITION
Transition Coaching
From Decision to Implementation
GOAL
A safe guidance through transitions without being overwhelmed.
FOR WHOM
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Employees seriously considering or preparing for self-employment.
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People between two phases
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High potentials experiencing inner conflict (security vs. freedom)
FOCUS
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Orientation to Implementation
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Structure + Energy Management
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Realistic planning
OUTCOME
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Decision confidence
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Personal compass (values, boundaries, motivation)
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A rough, viable implementation plan
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Greater inner stability

Phase 2
COMPANY BUILDING
Startup Mentoring
Bringing Order to Chaos
GOAL
Steady early-stage businesses before they become bogged down.
FOR WHOM
-
Startups (0–5 years)
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Growing solopreneurs
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Founders with too many projects underway
SOLUTION FOR
-
Doing everything at once
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Lack of prioritization
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Business not yet stable
DELIVERANCE
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Clear business core: Offer, Target group, Benefits
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Decision-making logic
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Initial stable routines & systems

Phase 3
STRATEGIC BRAND DEVELOPMENT
Brand Strategy
Clarity for Brand & Communication
GOAL
To sharpen a brand so that it becomes coherent, understandable, and resonant.
FOR WHOM
-
Startups with initial traction
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SMEs / Individual brands undergoing repositioning
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Teams with inconsistent branding
PAIN POINTS
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Unclear messaging
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Brand feels incomplete
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Target audience not responding
DELIVERANCE
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Positioning
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Brand essence
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Clear story & guiding principles
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Decision-making basis for all channels

Phase 4
BRAND VISUALISATION & IMPLEMENTATION
Creative Direction
Making Strategy Visible & living your brand!
GOAL
To translate strategy into concrete, coherent communication –
FOR WHOM
-
Brands that know what they want, but not how to show it
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Teams that need guidance for content and touchpoints
SERVICES
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Creative Direction
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Feedback & Sparring
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No agency jargon, no full implementation
HOW DO WE START?
STEP-BY-STEP
PHASE 1
ORIENTATION & TRANSITION
PHASE 2
COMPANY BUILDING
PHASE 3
STRATEGIC BRAND DEVELOPMENT
PHASE 4
BRAND VISUALISATION & IMPLEMENTATION
PHASE 5
COMMUNICATION & CONTENT
ONGOING SPARRING & MENTORING

CERSTIN HANNESTAD
COACHING & CONSULTING
Instinctive · Creative · Leadership
CAREER- & BUSINESS DEVELOPMENT ·
STRATEGIC SPARRING · BRAND STRATEGY ·
FOR STARTUPS & SOLOPRENEURS
Transition Coaching
Startup Mentoring
Strategic Brand Development
Creative Direction
























