SERVICES
Clarity first. Structure second. Momentum next.
STRATEGIC BRAND DEVELOPMENT
Clarity → Structure → Strategy → Implementation → Continuity

Phase 1
ORIENTATION & TRANSITION
Transition Coaching
From Decision to Implementation
GOAL
A safe guidance through transitions without being overwhelmed.
FOR WHOM
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Employees seriously considering or preparing for self-employment.
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People between two phases
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High potentials experiencing inner conflict (security vs. freedom)
FOCUS
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Orientation to Implementation
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Structure + Energy Management
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Realistic planning
OUTCOME
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Decision confidence
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Personal compass (values, boundaries, motivation)
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A rough, viable implementation plan
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Greater inner stability

Phase 2
COMPANY BUILDING
Startup Mentoring
Bringing Order to Chaos
GOAL
Steady early-stage businesses before they become bogged down.
FOR WHOM
-
Startups (0–5 years)
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Growing solopreneurs
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Founders with too many projects underway
SOLUTION FOR
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Doing everything at once
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Lack of prioritization
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Business not yet stable
DELIVERANCE
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Clear business core: Offer, Target group, Benefits
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Decision-making logic
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Initial stable routines & systems

Phase 3
STRATEGIC BRAND DEVELOPMENT
Brand Strategy
Clarity for Brand & Communication
GOAL
To sharpen a brand so that it becomes coherent, understandable, and resonant.
FOR WHOM
-
Startups with initial traction
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SMEs / Individual brands undergoing repositioning
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Teams with inconsistent branding
PAIN POINTS
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Unclear messaging
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Brand feels incomplete
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Target audience not responding
DELIVERANCE
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Positioning
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Brand essence
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Clear story & guiding principles
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Decision-making basis for all channels

Phase 4
BRAND VISUALISATION & IMPLEMENTATION
Creative Direction
Making Strategy Visible & living your brand!
GOAL
To translate strategy into concrete, coherent communication –
FOR WHOM
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Brands that know what they want, but not how to show it
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Teams that need guidance for content and touchpoints
SERVICES
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Creative Direction
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Feedback & Sparring
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No agency jargon, no full implementation

Phase 5
MAINTENANCE & COMMUNITY
Sparring, Masterclass, Mentoring Circle
Ongoing Advisory – Sparring & Guidance
GOAL
To avoid having to make decisions alone.
FOR WHOM
-
People in ongoing decision-making processes
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Founders who want to stay focused
VALUE
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Regular clarity
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Accountability
HOW DO WE START?
STEP-BY-STEP

> START HERE <
3-min AI Quiz
Status Analysis
Anwer just a few questions to draw a picture of your current situation, context and readiness to better understand where you are and what you need next. Let the AI sort your data so we can focus on your vision!

VIBE CHECK
15-min Intro Call
1:1 Vibe Check
An introductory conversation to verify fit and lay the groundwork for our collaboration. No need to prepare. Bring your chaos. We'll sort it out together. Free of charge — just bring yourself. Excited to meet you!

QUICK DEEP DIVE
Instant Clarity Session
90-min 1:1 to gain direction
Let's transform a vague gut feeling to a clear view on what’s actually going on, for you to know what your next realistic steps can be. No need to prepare. Bring your chaos. We'll sort it out together.
PHASE 1
ORIENTATION & TRANSITION

GAINING CLARITY
Orientation Intro
90-min Clarity Session
Let's transform a vague gut feeling to a clear view on what’s actually going on, for you to know what your next plausible step can be.

SUSTAINABLE DECISION MAKING
Decision Making
On a deadline
A Sprint Series of Sessions designed for you to find out how to make a sustainable decision within a short period of time.

TANGIBLE ACTION PLAN
Action Plan
Your feasible next steps
Let's map your needs, motives, drivers, talents and options to lay out an implementable roadmap for you.
PHASE 2
COMPANY BUILDING

ORGANIZE · PRIORITISE
Focus & Structure
Let's get started!
Structure, focus and first strategic decisions. Translating clarity into direction & a solid groundwork for your brand.

ACTION PLAN ·
Individual Roadmap
Your personal game plan
Building a company is a complex undertaking. Let's make sure, you are building a proper brand from the start.

LOREM IPSUM
Startup Mentoring
Strategic Sparring
Let's see where you stand in the development process and define what's there to fill up to complete your brand.
PHASE 3
STRATEGIC BRAND DEVELOPMENT

BRAND AUDIT
Brand Checkup
Status Quo Analysis
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COMPREHENSIVE DEVELOPMENT
Build your brand from scratch
Human or AI powered
Go ahead with BRAND.A on your own time and pace and bring me in at any time, or we can start exclusively together.

BRAND CORE DEFINITION
USP & Positioning
Workshop
Analysing buyer personas, mapping the competitive landscape, defining brand values, and creating a core USP statement.

BRAND STRATEGY
T-O-V & Messaging
Define the voice of your brand
Articulating, and consistently applying your unique brand personality across all communications to build trust and recognition.

LET YOUR BRAND HAVE AUDIENCE
Communication Strategy
Strategic messaging
Defining target audience, key messaging, communication channels, timeline, metrics for success – consistent across all platforms.

CATCHY & REMEMBERABLE
Naming & Claiming
Brand, Product, Headlines
Aiming to turn the subjective process of naming into a collaborative, strategic, and efficient, Result: a vetted shortlist of names.
PHASE 4
BRAND VISUALISATION & IMPLEMENTATION

DESIGN SPRINT
Brand Kit 'Ready'
Logo, Fonts, Colors, Usage
Aligning brand purpose, core values, target audience, competitive positioning to create essential brand assets of your brand identity.

CONSISTENT REPRESENTATION
Website Sprint
From Strategy to Content
Iterative process to build a simple informational sites to complex, data-driven web applications using Wix Studio.

BRAND POTENCY & ATTRACTION
Brand Design Feedback
Does your design align?
Let's check if your visual assets align with strategy and resonate with a target audience and reconstruct, if needed.
PHASE 5
COMMUNICATION & CONTENT

ENTERTAIN YOUR CHANNELS
Content Strategy
Strategy meets Creation
Which content reaches your targets best according to the objectives? Outlining specific topics and promotion strategies.

CLIENT COMMUNCATION
Social Media Strategy
Creative Targeting
Develop, test, and refine advertising creatives and audience segmentation to improve ROI.

EFFECTIVE CAMPAIGNING
Advertising Idea Sprint
Campaign Creation
Transforming your strategy into pitch-ready campaign concepts, headlines, and visual hooks in record time.
ONGOING SPARRING & MENTORING

STAY ON TRACK
1:1 Sparring
Ongoing support
Premium Support Subscription – regular individual feedback & mentoring sessions on any brand related topic.

SYNERGY CONTAINER
Brand Strategy Masterclass
6 Weeks Group Sprint
Intense, action-oriented program in a small setting, to develop your own brand under guidance while supporting each other.

MAINTAIN & GROW
Mentorig Circle
Monthly Community Meetup
Never walk alone! Sparring, Q&A, focus, accountability. Meet ambitious & like-minded entrepreneurs and brand owners.
STRATEGIC BRAND DEVELOPMENT
– 12 STEPS –
To Enter Wherever You Stand Right Now!
Clarity → Structure → Strategy → Design → Communication

STEP 1
AI ASSESSMENT
3-MIN AI EVALUATION
Understanding where you are and what you need next. BRAND.A will guide you to map your current situation in no time for context and readiness.

STEP 2
VIBE CHECK
15-MIN
INTRO CALL
A 1:1 introductory conversation to verify fit and lay the groundwork for our collaboration. Free of charge – just bring yourself.

STEP 3
PREPARING FOR ENTREPRENEURSHIP
MANAGING TRANSITION
Creating inner clarity and orientation, motivation & direction to move forward with confidence.

STEP 4
FOUNDING YOUR BUSINESS
COMPANY
BUILDING
Structure, focus and first strategic decisions. Translating clarity into direction and a solid foundation for your brand.

STEP 5
BRAND STATUS EVALUATION
BRAND AUDIT
A clear assessment of your existing brand or setup. What works, what doesn’t, and what needs to change — refine, reposition, or rebuild.

STEP 6
STRATEGIC BRAND DEVELOPMENT
BRAND STRATEGY
Strategic brand core development based on your vision, market momentum and the real needs of your target group. Clear Positioning.

STEP 7
BRAND
VISUALISATION
CORPORATE IDENTITY & DESIGN
Translating brand strategy into a consistent visual concept, with high recognition value for all relevant channels & targets.

STEP 8
BRAND IMPLEMENTATION
BRAND CHANNELS SETUP & CONTENT
Multi-channel strategy, brand and product homepage, content strategy and planning, production, and social setup.

STEP 9
COMMUNICATION & MESSAGING
GROWTH &
CAMPAIGNS
Preparing for growth. Messaging and campaigns. Community management. New product development.

STEP 10
MAINTENANCE
1:1 SPARRING & FEEDBACK
Staying aligned and accountable while growing. Keep in touch for active feedback, sparring and further mentoring.

STEP 11
MASTERCLASS
MASTERCLASS GROUP PROGRAM
6-week program. Weekly guided sessions with 4–6 matched founders.
– COMING SOON –

STEP 12
COMMUNITY MEETUP
MENTORING CIRCLE
Monthly drop-in feedback meetings with founders of all stages and backgrounds.
– COMING SOON –

CERSTIN HANNESTAD
COACHING & CONSULTING
Instinctive · Creative · Leadership
CAREER- & BUSINESS DEVELOPMENT ·
STRATEGIC SPARRING · BRAND STRATEGY ·
FOR STARTUPS & SOLOPRENEURS
Transition Coaching
Startup Mentoring
Strategic Brand Development
Creative Direction