Hi.
I am Cerstin Hannestad.
I’m both a creative mind and a strategic thinker — and I’ve learned how powerful that combination can be.
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As a Brand Consultant, Startup Coach and Creative Director, I guide solopreneurs and startups through every step — from vision to market and beyond.
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Together, we build brands that are distinctive, compelling and ready to grow.
HISTORY
Where transformation meets strategy – turning challenges into clarity, strategy and growth – as a Human being, Coach, Creative, and Strategist.
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One decade in advertising, and one decade in the startup world.
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For over a decade I worked in agencies with a strong reputation, and another decade with various startups – helping founders and brands turn complexity into clarity, turn ideas into action, create strategies that deliver, and guide teams and leaders through growth and change.
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Business expertise meets personal experience
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Yet my expertise doesn’t come from business experience alone. My personal journey has shaped me fundamentally. I had to learn how to navigate uncertainty, rebuild orientation, rethink and create new paths – from an early age on, again and again.
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Undoubtably, this made me the person I am today.
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Those experiences gave me not only resilience and the ability to turn change into opportunity, but also a deep understanding of how transformation truly works.​
TODAY
Today in my coaching I combine those worlds:
🌟 In ORIENTATION COACHING, I support people in finding clarity, stability, and new direction when life feels overwhelming.
🌟 In STARTUP COACHING, I help entrepreneurs organize their ideas, set priorities, and move from vision to execution.
🌟 In BRAND CONSULTANCY, I work with companies to shape distinctive, future-ready brands that resonate and grow.
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What connects all three? I know from lived experience what it means to face obstacles and to start fresh. I’ve learned to see the gift and opportunity in any situation – and to turn challenges into concrete strategies and real results.​​​
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My work is both human and strategic – empathetic, clear, and always focussed on action.
MILESTONES
Professional background
Startups
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CHCC Coaching & Consulting
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LUVVA LTX Club Wear
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JOY TOY BERLIN
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bakery. Brand Bakery Berlin
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Craft Beer Club Berlin
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CH Creative Content
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FitCrowd – Sports App
Agencies
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Freelance Senior Creative l Familie Redlich, Berlin
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Art Directors Swap l Ogilvy, Singapore
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Junior Art Director Digital l OgilvyOne, Frankfurt
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Creative @ Pitch Unit l Publicis Group, Frankfurt
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Copy Writer l McCann M.E.C.H., Berlin
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Assistant Creation l MRM, McCann Erickson, Frankfurt
Education
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DIPLOMA Communication Design Ø1
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University of Applied Sciences I Wiesbaden, Germany​
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Graduate Art College I P.ART Design, Stuttgart
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A-Levels l Ev. Mörike Gymnasium, Stuttgart
